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Replay named as Aston Martin's official... denim partner

NEWS STORY
18/02/2021

Aston Martin has welcomed Replay, "famed for its quality lifestyle products", as its Official Denim Partner.

The news sees the premium Italian jeans brand partner with Aston Martin at a pivotal time, as the Aston Martin name prepares to return to Grand Prix racing after more than 60 years away from Formula One.

Replay, famed for its quality lifestyle products, will help dress the team for those more relaxed moments away from the track. Whether Sebastian Vettel is attending an evening event, or Lance Stroll is enjoying some downtime back at the hotel, Replay's denim range captures perfectly the Aston Martin team vibe.

"We are thrilled to announce this partnership with Aston Martin Cognizant Formula One Team," said Matteo Sinigaglia, CEO of Fashion Box SpA. "To work with such an iconic car brand is a real privilege. As companies, we share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are very excited to see our brand involved in Formula One, supporting the coolest car on the grid."

"It is hugely exciting to welcome Replay as the Official Denim Partner of the Aston Martin team," added Jefferson Slack, Managing Director - Commercial & Marketing, Aston Martin Cognizant Formula One Team. Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values. We work hard and we play hard, and Replay's lifestyle range is an ideal way to combine the world of fashion with Formula One. The relationship with Replay is a perfect fit for us, since Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre - much like Aston Martin."

Founded in 1981, Fashion Box S.p.A. is a global leader in the denim segment. The Italian group, based in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands Replay, Replay&Sons and We Are Reply. Fashion Box is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, plus 105 single-brand stores and 125 corners and shop-in-shops. Exports account for 89% of turnover.

Expect many more of these, after all, if F1 can sell off title sponsorship of pre-season testing, surely anything goes in these difficult times.

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READERS COMMENTS

 

1. Posted by Burton, 20/02/2021 13:10

"Where are the official partners for other fabrics? Slacking off already, Mr
Stroll?"

Rating: Positive (2)     Rate comment: Positive | NegativeReport this comment

2. Posted by Superbird70, 19/02/2021 16:01

"This all goes back to being a team for all for all people. The official Canadian Tuxedo of F1!!"

Rating: Positive (1)     Rate comment: Positive | NegativeReport this comment

3. Posted by Batman, 18/02/2021 18:21

"Looking at the pic I wonder if will see the same "give me space" at the track. Well at least Seb will be able to Replay and see if that's the case."

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

4. Posted by flyinglap, 18/02/2021 17:46

"Well, Savile Row it isn't, surely. But, maybe this is not the target market of Aston Martin anymore, under the leadership of Stroll Sr and with the ambition to boost production and to capture an ever growing market share. Nevertheless, Replay is first-rate and they come from a region with a legacy of high-level textile / apparel firms that have been sponsoring motorsport in general and Formula 1 in particular for decades (Benetton, Stefanel, Sisley, Charro come to mind). By the way, Asolo is an exquisite little village, while Treviso and the entire Veneto region are similar yet even better than the more widely known Tuscany region (and without its obnoxious inhabitants to boot). Great architecture (Palladian villas all over), great food and wines, top ski resorts (Cortina), and a passion for motorsport (Luca Badoer and Miki Biasion come from this area for example). The partnership might prove auspicious indeed for Aston Martin. "

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5. Posted by Wokingchap, 18/02/2021 16:22

"Official 'Denim' Partner.....what a load of b***ocks.
I would have thought AML were more aligned with classy attire."

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