Site logo

Netflix reveals launch date of second season of Drive to Survive

NEWS STORY
23/01/2020

Season 2 of Netflix's Formula 1: Drive to Survive is to become available to subscribers on 28 February.

The first season is credited with bringing a new army of F1 fans on board, with Formula One Management's Director of Media Rights, Ian Holmes, praising the success of the first series earlier this week.

"We ran four fantastic Fan Festivals, introduced ever more digital offerings and games, further developed our esports series and enjoyed great success with the Netflix series ‘Drive to Survive' which really resonated with lapsed, light and new fans," he said. "All these elements aligned with our on-going event by event marketing efforts such as those we put on around F1's 1,000th Grand Prix meaning that we are talking to ever more people through so many different channels.

"Engagement with F1 has increased significantly year on year," he added. "We have a similar size group of people watching more content and for longer than they did a year ago. This was of course helped by more compelling races and a more engaged fan base who have increased the amount of content that they are watching compared to 2018. We have found this with all F1 touchpoints.

"It's no coincidence that 72% say that the sport has improved in the last two years. Helped by improved digital & social, F1 TV, the launch of esports and the success of Netflix series ‘Drive to Survive', the average number of F1 touchpoints consumed per F1 fan has also increased year on year as F1 becomes a more multimedia organization – rather than just focusing on TV."

Though Mercedes and Ferrari chose not to be involved in the first season, both will be seen in the new series, with fans eager to see behind-the-scenes footage following the German outfit's disastrous home race at the Nurburgring.

Despite the absence of Mercedes and Ferrari in the first series, there was still much to entertain fans, not least Guenther Steiner, whose expletive-laden rants made him a start overnight.

Fans also enjoyed the increasing tension between Christian Horner and Cyril Abiteboul in the last season of their 'partnership', as well as the rivalry between Daniel Ricciardo and his teammate Max Verstappen, not forgetting Romain Grosjean's slow fall from grace.

LATEST NEWS

more news >

RELATED ARTICLES

LATEST IMAGES

galleries >

  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images

POST A COMMENT

or Register for a Pitpass ID to have your say

Please note that all posts are reactively moderated and must adhere to the site's posting rules and etiquette.

Post your comment

READERS COMMENTS

 

1. Posted by vins0n, 25/01/2020 14:41

"Great! More Guenther :) He should get his own series. "

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

2. Posted by Fambank, 24/01/2020 9:49

"@Anthony My 6-year old daughter does not yet have the attention span to watch a 2-hour F1 race, but she does like to watch like for 30m. This series then does what it was set out to do, is engage new fans.

However, in both our cases, would our children have watched F1 anyway, because their father was ? "

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

3. Posted by Anthony, 23/01/2020 15:51

"I thoroughly enjoyed the first series and even my daughters did as well! Looking forward to series 2. "

Rating: Positive (2)     Rate comment: Positive | NegativeReport this comment

Share this page

X

Copyright © Pitpass 2002 - 2020. All rights reserved.

about us  |  advertise  |  contact  |  privacy & security  |  rss  |  terms