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Haas and Rich Energy end partnership

NEWS STORY
09/09/2019

In a brief statement, the American F1 team said:

"Haas F1 Team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One World Championship with immediate effect.

"While enjoying substantial brand recognition and significant exposure through its title partnership of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.

"Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties.

"Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy."

The mysterious energy drink, and its equally mysterious boss William Storey, first came to the atention of F1 last year, when it was linked with a buy-out of the Force India team.

While the Force India deal came to nothing, Rich Energy subsequently turned its attention to team sponsorship, and was courted by Williams.

However, despite attempting to woo the company over the United States Grand Prix weekend, the Grove outfit was contacted late at night to be told that Rich Energy had instead opted to partner Haas.

In recent months, Rich Energy, whose product is as hard to find as unicorns, has undergone much behind the scenes turmoil, with Storey losing control of the company only to take back control a couple of weeks ago.

While Williams will surely count itself lucky, it remains to be seen what impact the news will have on Haas, with some serioulsy doubting whether the American outfit has been paid what was owed.

Users of social media can expect some interesting updates from the Rich Energy team over the coming days.

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READERS COMMENTS

 

1. Posted by @R1Racing71, 11/09/2019 19:25

"@ed
Oh well, I guess we will never know.
Not to worry, there’s no shortage of mad rich people in this world, perhaps F1 is the best place for them. So here’s to the next lot!"

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2. Posted by Editor, 10/09/2019 16:12

"@ @R1Racing71

We'd love to... and there is much to tell... but who would pay our legal bill?"

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3. Posted by @R1Racing71, 10/09/2019 11:10

"I’m eagerly awaiting the PItpass scoop on the whole Rich Energy saga.
Can’t wait!
"

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4. Posted by BritishBruce, 10/09/2019 10:58

"I'm sure there is no similarity as this split appears to be amicable, but remember the T-Minus energy drink brand that appeared on the side of the F1 Arrows cars in 1999? The brand was the brainchild of the mysterious Prince Malik Ado Ibrahim - allegedly prince of the Nigerian Igbira people. $125m was promised in sponsorship, but for some reason it apparently never arrived."

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