On the eve of the British Grand Prix weekend, the ever mysterious Rich Energy has taken to social media to announce that it has terminated its title sponsorship of the Haas F1 team.

"Today Rich Energy (@rich_energy) terminated our contract with Haas (@HaasF1Team) for poor performance," read the tweet. "We aim to beat Red Bull (@redbullracing) & being behind Williams (@WilliamsRacing) in Austria is unacceptable.

"The politics and PC attitude in @F1 is also inhibiting our business," the company added. "We wish the team well #F1 #richenergy"

The move comes at a time the ever controversial company - which "aims to beat Red Bull" but whose product is harder to find than hen's teeth or Lord Lucan - is in the London court after its logo was found to be a flagrant copy of that of a bike manufacturer.

Despite the findings of the court, via social media, Rich Energy has continued to dismiss the claim while rubbishing the challenger, Whyte Bikes.

In the most recent hearing, Rich Energy was asked to provide its accounts for inspection by the court, a move that many within the F1 and energy drinks anticipate with glee.

Haas has yet to react to the news, and one can be sure that the row will add further spice to the British Grand Prix weekend.

For what it's worth, Pitpass editor, Chris Balfe and Formula Money's, Chris Sylt, are both surprised the partnership with Haas got beyond the start of the European season, and not for anything to do with Haas' admittedly erratic performance.

More to follow.

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READERS COMMENTS

1. Posted by Corckscrew, 11/07/2019 9:57

"Rich Energy itself is not to quick either. The Haas car is still featured prominently and proudly on their website. "

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2. Posted by English Tony, 11/07/2019 9:30

"In Feb this year I looked at the Rich Energy website on which the company address was to be seen

Put that in Google Maps & you get a timeshare office in South London & not the head office of a multinational

You'd have thought Haas' due diligence people would have spotted that wouldn't you?

"

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3. Posted by Editor, 11/07/2019 7:42

"@R1Racing71

We had a story all ready to go before the start of the season, but were warned that it could get us in trouble.

Needless to say, our concerns in terms of Rich Energy have been proven correct.

Indeed, barely a day passes that we don't hear something new... usually more unbelievable than what we heard before, and from impeccable sources.

F1's has attracted more than its fair share of 'characters' over the years... Jean Pierre Van Rossem, Franco Ambrosia, Prince Malik, Andrea Sassetti, Gabriele Rumi, Akira Agaki ...."

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4. Posted by English Tony, 10/07/2019 22:02

"William "Tella" Storey...

"

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5. Posted by @R1Racing71, 10/07/2019 20:20

"You called it here first. Good work pit pass team.
Now do please spill the beans ;)"

Rich Energy terminates Haas sponsorship

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