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Ferrari drops Mission Winnow from team name

NEWS STORY
04/03/2019

Enjoying the headlines having posted the first and third fastest times in pre-season testing, and beaten only by Mercedes in terms of mileage, behind the scenes the Italian team has quietly removed Mission Winnow from its official team name, the change of identity revealed on the latest official entry list from the FIA.

Originally, Ferrari went into the 2019 season as Scuderia Ferrari Mission Winnow, the name subtly reflecting sponsor Phillip Morris' expansion into the vaping market, a move which has seen McLaren controversially link up with British American Tobacco.

Though sponsored by Phillip Morris since the early 1990, the American tobacco giant's Marlboro brand having previously adorned the McLaren, since tobacco advertising was banned, despite the huge amount of money handed over to Ferrari each season, the company's presence was barely evident, though over the years a few none too subtle logo adaptions attempted to circumvent this.

Now however, with the advent of vaping, many fear that the tobacco giants are attempting to return to F1 through the back door, the Mission Winnow and BAT's 'A Better Tomorrow' campaigns widely regarded to be the opening salvo.

Ferrari hasn't issued a statement confirming the change to the team name - then again it never issues statements these days - and it remains to be seen if the Mission Winnow branding will appear on the SF90 and driver overalls in Australia, the branding having been all over the place during the Barcelona tests.

Further modifications to the entry list see Racing Point official become SportPesa Racing Point F1 Team and Williams become ROKiT Williams Racing, while the engines in the back of the SportPesa Racing Point cars will be referred to as BWT Mercedes.

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1. Posted by johnnyk, 04/03/2019 15:22

"I understand that in Australia they have already Banned Ferrari and McLaren to advertise or show any advertising of the Mission Winnow or BAT's brand anywhere on the car etc or on any Merchandise .
I am sure this will get repeated in Europe and USA very quickly.
Australia was one of the first territories to Ban Tobacco advertising in the 1990's"

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2. Posted by GarH, 04/03/2019 12:12

"I believe the teams sponsored by vaping companies would fall foul of our laws.

From a UK newspaper,

It will be illegal to advertise e-cigarettes…

On broadcast TV as an advert or sponsorship
As a product placement on broadcast TV
On the radio as an advert or sponsorship
On on-demand TV as an advert, sponsorship or product placement
In newspapers, magazines and periodicals, except for trade publications and non-EU publications
With internet display adverts, over email or by text messaging, except for trade and non-EU publications
As an ad or promotion on a company’s own website or on any other non-paid-for online space under their control – however, strictly factual ‘how to’ videos are permitted

I'd expect other educated countries have similar laws.
"

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