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Sauber enters partnership with Alfa Romeo

NEWS STORY
29/11/2017

Sauber has announced that it has reached a multi-year technical and commercial partnership agreement with Alfa Romeo.

The Italian car manufacturer, which is part of Fiat Chrysler Automobiles (FCA), will be joining Sauber as title Sponsor from 2018 onwards. By doing so, Alfa Romeo is returning to Formula One after more than 30 years of absence from the sport.

The partnership, which includes a strategic, commercial and technological cooperation between Alfa Romeo and Sauber, will enable the exchange of engineering and technical know-how, and provide new opportunities for the two organizations within Formula One and beyond.

From 2018, the team will be known as the Alfa Romeo Sauber F1 Team. The 2018 F1 car will bear the Alfa Romeo logo, and will be equipped with the 2018 Ferrari power units.

"This agreement with the Sauber F1 Team is a significant step in the reshaping of the Alfa Romeo brand," said Sergio Marchionne, "which will return to Formula 1 after an absence of more than 30 years. A storied marque that has helped make the history of this sport, Alfa Romeo will join other major automakers that participate in Formula 1. The brand itself will also benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team's undisputed experience.

"The Alfa Romeo engineers and technicians, who have already demonstrated their capabilities with the newly-launched models, Giulia and Stelvio, will have the opportunity to make that experience available to the Sauber F1 Team. At the same time, Alfa Romeo fans will once again have the opportunity to support an automaker that is determined to begin writing an exciting new chapter in its unique, legendary sporting history."

"We are very pleased to welcome Alfa Romeo to the Sauber F1 Team," added Pascal Picci, Chairman, Sauber Holding AG. "Alfa Romeo has a long history of success in Grand Prix racing, and we are very proud that this internationally renowned company has chosen to work with us for its return to the pinnacle of motorsport. Working closely with a car manufacturer is a great opportunity for the Sauber Group to further develop its technology and engineering projects.

"We are confident that together we can bring the Alfa Romeo Sauber F1 Team great success, and look forward to a long and successful partnership."

Alfa Romeo took part in Formula One from 1950 until 1988, as both a constructor and engine supplier. In its debut years in 1950 and in 1951, Alfa Romeo won the inaugural World Championship of Drivers with Nino Farina and Juan Manuel Fangio.

From 1961 until 1979, Alfa Romeo participated as engine supplier for several F1 teams. After returning in 1979 as constructor, Alfa Romeo ranked 6th as best result in the constructors' championship in 1983. The company withdrew from Formula One in 1985, before returning as title sponsor of Sauber after a 30-year absence.

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READERS COMMENTS

 

1. Posted by george, 30/11/2017 8:24

"Mr Ryan,
on the contrary. Marchionne had lost the plot for a while but this is a very good move. He has just tripled the pressure on F1. He can retreat from F1 and with a cheap input in Sauber try to rebuild some of the image Alfa Romeo has lost , because of his mistakes. Marchionne made a master move in buying Chrysler. Than screwed up the legendary Lancia brand, and is now doing the same with Alfa Romeo and Maserati. He is a despote, not a ceo. He rules Fiat like a dictator, can not delegate. But he does not perform like Gohn, Jobs....
to justify his style. This, is a good move. He is saying, happy to leave anytime with Ferrari now. "

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2. Posted by ryanhellyer, 29/11/2017 16:06

"This makes a bit of a mockery of Ferrari's threats to quit IMO. If they were serious, I assume Alfa Romeo wouldn't be taking this step."

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3. Posted by Ro, 29/11/2017 11:37

"Makes sense, it will become Ferrari No2 team..."

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4. Posted by Nortim, 29/11/2017 10:02

"Is it goodbye to Sauber name in F1 soon?"

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