Mercedes has become the fifth team to reveal the launch of its 2024 contender.

Thus far, Sauber and Williams have announced that their cars will be revealed on 5 February, with Aston Martin on 12 February and Ferrari the day after.

Mercedes will take the wraps off the F1 W15 on Wednesday 14, Valentine's Day.

Though it clawed its way back to runner-up in the 2023 standings, Mercedes will be seeking to take a significant step forward this year, ands to that end is heading back to the drawing board for a total change of concept, team boss Toto Wolff having accepted responsibility for the team's wrong direction in 2022 and then failing to learn from this the following year.

Indeed, 2023 was the first season in which the team of the Three-Pointed Star failed to win a single race since 2011, having returned to the sport as a constructor the previous season.

As has become custom, the German team will employ a digital launch from Silverstone, with the car being unveiled in the morning before completing some demo runs in the afternoon.

The launch of the W15 will be available to watch via the team's social media channels.

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READERS COMMENTS

1. Posted by kenji, 15/01/2024 23:20

"@Endre...exactly so. Launches these days are nothing more than a ,not so slick, logo promo. The grid line up for race one will be the first time to actually see the real car in detail."

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2. Posted by Endre, 15/01/2024 13:30

"@Wokingchap We will learn exactly zero on the launch dates, the team launches have become absolutely pointless. Even at the first test, teams can still hide the final designs (remember the zero pod?)"

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3. Posted by Wokingchap, 15/01/2024 11:46

"I for one, will be eagerly looking forward to this launch to see what they come up with as i doubt it will look much like the opposition. I also wish them good luck for this season."

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Mercedes reveals launch date

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