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Red Bull partners with PokerStars

NEWS STORY
24/01/2022

Red Bull has announced a new partnership with PokerStars ahead of the 2022 Formula One season.

The company, which has its HQ in Dublin, is the largest real money online poker site in the world, controlling over two-thirds of the total online poker market.

The multi-year partnership, which will features branding on the RB18 and the drivers' race suits, is aimed at F1's growing audience as increasing technological advancements help to service and provide fans with new and unique ways to enjoy the sport.

The new relationship enables both Red Bull Racing and PokerStars to reach audiences who share similar passions and interests, while rewarding and engaging existing fans and players in new and unique ways with Formula One-fuelled entertainment, as well as epic experiences, promotions, competitions, and content. The partnership will come to life across PokerStars' full offering of PokerStars Casino, PokerStars and PokerStars Sports products.

PokerStars, deals with online poker only, while there are top sports leagues to bet on at bet365, and prides itself on providing its community around the world with best-in-class entertainment with poker, casino, and sports betting whilst always ensuring safe and responsible play, values it shares with Red Bull Racing.

"Following last year's blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner," said Christian Horner. "In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport's global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together."

"Red Bull Racing is an ideal fit for PokerStars," said Dan Taylor, Flutter International's Chief Executive Officer, "because it's not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world's most epic casino, built on player experiences, giving our community moments they'll never forget. Red Bull Racing's phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world's most popular sports brands. We're looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign."

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READERS COMMENTS

 

1. Posted by Editor, 26/01/2022 10:45

"@ R1Racing71

And let's not forget the scandals that have troubled most other sports as crime syndicates seek to influence the game.

Thank God, F1 isn't like Football, Horse Racing or some of the more dubious sports... I mean, it's not as if we are ever going to witness a race where a dead-cert winner was nobbled in the final furlong.

Oh, wait..."

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2. Posted by @R1Racing71, 26/01/2022 10:31

"I'm certainly not against the occasional bet. What I'm not over the moon about is the "normailisation" of gambling that we've seen in the past 10 years. Legislation seems to be way way behind the curve when it comes to these types of agreement.
I'd be more comfortable with the tobacco sponsorship coming back into the sport - at least they were honest about the health implications of their product!"

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3. Posted by Superbird70, 24/01/2022 19:08

"I am flush with excitement at this news. Especially knowing that that PokerStars are, "always ensuring safe and responsible play, values it shares with Red Bull Racing. " "

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4. Posted by Max Noble, 24/01/2022 9:28

"Given issues with problem gambling, especially online, around the World, I’m not beside myself with joy at this one. Or am I? Should I take a bet both ways…? I’d say this was a poor choice…"

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5. Posted by Spindoctor, 23/01/2022 11:28

"Hilarious. Just how much pretentious piffle can a fizzy drink maker & a Gambling empire cram into one Press Release?
"

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