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F1 teams up with Hutch for mobile games

NEWS STORY
20/12/2018

Formula One Management has announced a multi-year, multi-game licensing partnership with games studio Hutch, to create new games for iOS and Android mobile platforms.

Hutch is the creator of a number of popular mobile games including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off, which have been enjoyed by over 200 million people worldwide.

The new agreement, which will begin in 2019, will see Hutch develop official Formula 1 World Championship mobile games as the sport continues to expand its global audience, exploring new ways to engage fans through digital media initiatives.

"As a studio of petrol-heads, this partnership with Formula 1 is an exciting opportunity to take Hutch to the next level," said Hutch CEO, Shaun Rutland. "Following a series of successful global brand partnerships, we see huge potential for mobile-first games that will engage the Formula 1 community."

"Since Liberty Media's acquisition of Formula 1, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels," added Frank Arthofer, Director of Digital, Licensing and New Business at Formula 1. "We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans."

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READERS COMMENTS

 

1. Posted by Superbird70, 22/12/2018 19:59

"This is great. McLaren can finally get on the podium where they belong."

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2. Posted by Ro, 20/12/2018 16:00

"Bet the games are "pay-as-you-play". They are treating F1 with contempt"

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3. Posted by Burton, 20/12/2018 12:52

"They can't even get Codemasters to sort the F1 game that, while superfun, has had the same bugs and failures year-after-year-afyer-year and is the platform of the Esports series, and are already branching out? Oh well, just another facet of the "sport" for me to stop caring about."

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