Site logo

Aston Martin adds another title sponsor

NEWS STORY
04/02/2022

Aston Martin is on course to adopting the longest team name as it adds Saudi oil giant Aramco to its roster of title sponsors.

Aston Martin and Aramco today announced a long-term strategic partnership, which will drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants and the deployment of non-metallic materials in vehicles.

In addition to joint research and development, the collaboration includes team sponsorship rights, a licensing agreement, as well as exclusive branding and endorsement rights for Aramco fuels and lubricants.

As a result, the team will be known as Aston Martin Aramco Cognizant Formula One Team following an alliance which, according to the release, complements Aramco's status as a global strategic sponsor of Formula One - the world's premier motor racing event with over 1.9 billion fans worldwide.

The joint R&D efforts will underpin efforts made by the team to meet Formula One's target to be powered entirely by sustainable fuels by 2025. Additionally, the partnership will focus on development and commercialisation of fuel-efficient engine technologies for road vehicles, and the development of more efficient hybrid engines in motorsport.

"We are in the sport to win so I am delighted to welcome an incredible partner of the stature of Aramco, who I have learnt from this process has a tremendous amount of intellectual property and technical capability, which I know will greatly assist our team to achieve our goals of winning Formula One world championships," said Lawrence Stroll. "Our historic partnership demonstrates the scale of our ambition to make our team a pioneering and winning force in Formula One and showcase the sustainability and performance of Aramco's products."

"The partnership reflects Aramco's efforts to reduce emissions in the global automotive and transport industries," added Mohammed Al Qahtani, Senior Vice President Downstream at Aramco. "Our ambition is to supply premium fuels and lubricants to the global automotive sector, and our tie-up with the Aston Martin team will help drive awareness of our high-quality products. It is an alliance that harnesses our shared commitment to engineering excellence and innovation, and has the potential to deliver winning results both on and off the track."

"Winning in Formula One is all about assembling and managing the right ingredients in the optimal way," said Martin Whitmarsh, Group Chief Executive Officer of Aston Martin Performance Technologies. "Aramco is an innovative company whose ultra high-tech expertise will make a very real and hugely valuable contribution to improving the performance of, and delivering the future success of, Aston Martin Aramco Cognizant Formula One Team."

"We are very excited to collaborate with such a renowned name in the automotive industry to advance motorsports technology," added Ahmad Al Khowaiter, Chief Technology Officer at Aramco. "With our combined expertise we have the potential to improve engine performance and reduce emissions, helping lower the carbon footprint of the sport and, eventually, the automotive industry."

LATEST NEWS

more news >

RELATED ARTICLES

LATEST IMAGES

galleries >

  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images

POST A COMMENT

or Register for a Pitpass ID to have your say

Please note that all posts are reactively moderated and must adhere to the site's posting rules and etiquette.

Post your comment

READERS COMMENTS

 

1. Posted by Bill Hopgood, 06/02/2022 19:20

"@Max Noble. Is this the ninth or tenth time the world has hit "Peak Oil"?

Every time "Peak Oil" happens, more is discovered or something like fracking comes along and we seem to be awash with hydrocarbons.

"Peak Oil" to me means how much the politicians allow consumers to burn rather than how much of the resource is available. In that regard, you could be right on the money.

Aston Martin Aramco Cognizant Formula One Team is certainly a mouthful for the commentators and indeed the team to rattle off in press releases. AMACF1Team doesn't sound much better.

"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

2. Posted by kenji, 05/02/2022 13:10

"@ Max....yes, '22 may well be a bonza year and Jeddah V2 is not so far away.! Hopefully MBS can prevent the Houthis hurling a few crackers by having a few boxes of Patriots placed selectively around the track. Never a dull moment."

Rating: Positive (1)     Rate comment: Positive | NegativeReport this comment

3. Posted by Editor, 05/02/2022 8:53

"@ Max Noble

Daddy? (think about it)"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

4. Posted by Max Noble, 05/02/2022 8:35

"@Kenji - “You might think that, but I could not possibly comment.” - Not that the FIA, and House of Cards have anything in common. Not a thing. Nope. No Thing. 2022 is going to be a rocking year!"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

5. Posted by kenji, 05/02/2022 2:13

"@ Max... and where is MBS in all of this? "

Rating: Positive (1)     Rate comment: Positive | NegativeReport this comment

6. Posted by Max Noble, 04/02/2022 10:15

"ARAMCO are taking a leaf out of IBM’s playbook. IBM solid their laptop and hard disk divisions to Lenovo at “Peak Hard Disk”. ARAMCO did an IPO the other year, after years of total internal control. They know we have hit “Peak Oil” and are now diversifying faster than a kitten on crack in a cat-nip patch. The interesting thing is they could afford to buy Mercedes, so one can only assume the Germans have already said no to that offer. Forcing ARAMCO to take the long way home… Given how Sir Stroll plays it in business this is going to be fascinating to watch play out… "

Rating: Positive (3)     Rate comment: Positive | NegativeReport this comment

7. Posted by trackrecords, 04/02/2022 2:27

"Aston Martin Aramco Cognizant Formula One Team - hardly a short title for a team to fit on a press release header."

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

8. Posted by kenji, 04/02/2022 0:01

"A very smart move there. How long before ARAMCO becomes a serious investor in AM? They are 'big' in the true sense of the word. Check out their market cap....running out of zeros!!!"

Rating: Positive (1)     Rate comment: Positive | NegativeReport this comment

9. Posted by Max Noble, 03/02/2022 22:34

"… “tremendous amount of Intellectual Property…” All pre-existing outside the cost cap, and ready to roll. Good move."

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

10. Posted by Burton, 03/02/2022 20:04

"Aren't they an official F1 partner/sponsor? Should this be allowed?"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

Share this page

X

Copyright © Pitpass 2002 - 2022. All rights reserved.

about us  |  advertise  |  contact  |  privacy & security  |  rss  |  terms