Site logo

F1 appoints Amazon as official Cloud and Machine Learning Provider

NEWS STORY
29/06/2018

Amazon Web Services (AWS) has announced that the Formula One Group is moving the vast majority of its infrastructure from on-premises data centres to AWS, and standardizing on AWS's machine learning and data analytics services to accelerate its cloud transformation.

Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services - including Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to easily build and deploy machine learning models, AWS Lambda, AWS's pioneering event-driven serverless computing service, and AWS analytics services - to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing.

Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows, enhancing the viewing experience for its fans worldwide.

Using Amazon SageMaker, Formula 1's data scientists are training deep learning models with more than 65 years of historical race data, stored in both Amazon DynamoDB and Amazon Glacier. With this information, Formula 1 can extract critical race performance statistics to make race predictions and give fans insight into the split-second decisions and strategies adopted by teams and drivers.

For example, Formula 1 data scientists can predict when the window of opportunity is opening and closing for teams to pit their cars for maximum advantage, as well as determine the best timing for changing tyres.

By streaming real-time race data to AWS using Amazon Kinesis, Formula 1 can capture and process key performance data for each car with unmatched accuracy and speed. Then, by deploying advanced machine learning via Amazon SageMaker, Formula 1 can pinpoint how a driver is performing and whether or not drivers have pushed themselves over the limit.

By sharing these insights with fans through television broadcasts and digital platforms, Formula 1 is improving the fan experience, allowing them to dive deep into the inner workings of their favourite teams and drivers.

"For our needs, AWS outperforms all other cloud providers, in speed, scalability, reliability, global reach, partner community, and breadth and depth of cloud services available," said Pete Samara, Director of Innovation and Digital Technology at Formula 1. "By leveraging Amazon SageMaker and AWS's machine learning services, we are now able to deliver these powerful insights and predictions to fans in real time. We are also excited that the Formula 1 Motorsports division will run High Performance Compute workloads in a scalable environment on AWS. This will significantly increase the number and quality of the simulations our aerodynamics team can run as we work to develop the new car design rules for Formula 1."

"Leveraging the cornucopia of services offered by the world's leading cloud, Formula 1 will engage with its growing global fan base in unique ways," added Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. "Formula 1's years of valuable historical race data analysed against the real-time information that is collected in every race using AWS's machine learning, streaming, and analytics services will uncover new racing metrics and insights that were unimaginable in the past. And, with AWS Elemental Media Services, they will engage their audience through truly differentiated experiences that will thrill generations to come."

Check out our Friday gallery from Spielberg, here.

LATEST NEWS

more news >

RELATED ARTICLES

LATEST IMAGES

galleries >

  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images

POST A COMMENT

or Register for a Pitpass ID to have your say

Please note that all posts are reactively moderated and must adhere to the site's posting rules and etiquette.

Post your comment

READERS COMMENTS

 

1. Posted by Joop deBruin, 29/06/2018 20:54

"Thankfully one less piece in Tata's hands. Very good move on F1's part. And I prefer AWS over Azure."

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

2. Posted by FQITW, 29/06/2018 19:35

"Well, having read through the above I feel I too have had a
‘truly differentiated experience’ but I‘m not sure what it was.
"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

3. Posted by mds167, 29/06/2018 18:57

"How about banning virtual garages and selling this data back to the teams?
McLaren can see exactly where they are losing against Red Bull and Renault. And analyse Kimi to see whether he’s worth ousting Stoffel "

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

4. Posted by Editor, 29/06/2018 17:43

"@ Italian Job

Haven't got a clue what it means, but Chase and Sean are doing it for the fans, so it must be good and we should all be grateful."

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

5. Posted by Italian Job, 29/06/2018 17:38

"Is there anyone who can translate this press release into ordinary English?
Better still can that person just explain who is paying whom, for what?"

Rating: Neutral (0)     Rate comment: Positive | NegativeReport this comment

6. Posted by Ro, 29/06/2018 17:17

"F1 has gone to coo-coo land"

Rating: Positive (1)     Rate comment: Positive | NegativeReport this comment

Share this page

X

Copyright © Pitpass 2002 - 2019. All rights reserved.

about us  |  advertise  |  contact  |  privacy & security  |  rss  |  terms