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Ferrari agrees Telecom Italia deal

NEWS STORY
24/05/2006

Ferrari has announced that it has reached a sponsorship agreement with the Telecom Italia Group, the leading telecommunications, media and internet company, as predicted by Pitpass in January.

Telecom Italia, through its Alice brand will thus become an official sponsor of the Scuderia Ferrari Marlboro team, with a presence on the cars that take part in the Formula 1 World Championship.

"We are happy to embark on a partnership with a group as prestigious as Telecom Italia, which is a major industrial player," commented the Maranello team's Managing Director, Jean Todt. "Innovation, the pursuit of excellence, speed and a spirit of competition are just some of the values we share with Telecom Italia and they will form the basis of a close and productive collaboration."

The agreement comes into effect as from 1st January 2007 and lasts for three years.

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