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DHL extends contract with F1

NEWS STORY
15/03/2018

Within the framework of the agreement, DHL remains the Official Logistics Partner and becomes the first official partner of the F1 eSports Series.

Other joint initiatives are also planned, including fan festivals in core and growth markets of F1, as well as new digital formats. Furthermore, DHL will continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award, two prizes for exceptional performances by drivers and teams.

"As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach," said Arjan Sissing, head of Corporate Brand Marketing at Deutsche Post DHL Group. "As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula 1 on its digital journey and to actively contribute to the expansion and 'emotionalization' of the product range for fans."

"I am delighted we have renewed and reinforced our long-term commitment with DHL," added Sean Bratches, Managing Director, Commercial Operations at Formula 1. "Our sport is very fast-moving, where precision and punctuality are ingredients. These attributes are also central to DHL, and this is a guarantee for the ongoing success of this relationship."

As in previous years, DHL will present two awards again this year after the last race in Abu Dhabi on November 25, providing additional excitement during the season.

The DHL Fastest Lap Award has existed since 2007 and is conferred to the driver who has achieved the greatest number of fastest laps during the season. Last year, the award went to Lewis Hamilton.

The DHL Fastest Pit Stop Award has been presented since 2015 and honors the team that has consistently impressed with the fastest pit stops. In 2017, the Mercedes-AMG Petronas Motorsport team took home the award.

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