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Gurmit's View: The Marlboro Man

NEWS STORY
09/12/2014

Having admitted that when first offered the job of Team Principal by Luca di Montezemolo, he thought it was a late April Fool, Marco Mattiacci must be wondering what sort of sick imagination came up with a scenario that was to see both men out of their jobs, indeed out of the company, just months later.

And so, it's arrivederci Mattiacci and benvenuto Arrivabene, as former Philip Morris marketing and promotions guru Maurizio Arrivabene joins Ferrari as Managing Director of the Gestione Sportiva and Team Principal of the Scuderia.

According to Gurmit however, as he ponders whether Ferrari will make a F15T (see what we did there) of its 2015 contender , Maurizio, at a time the powers-that-be are looking at alcohol sponsorship in F1, is wondering whether he might make his former employer's association with the sport, and Ferrari, a little less subliminal, a little more obvious…

Check out the latest from Gurmit, here.

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READERS COMMENTS

 

1. Posted by yeyox, 18/12/2014 0:14

"Mr. Lung Cancer. Perhaps Ferrari PU needs nicotine some other chemicals."

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2. Posted by Paul C, 11/12/2014 23:39

"I'd like to hear Kimi's comments about this Ferrari. The cigarette still needs to be red."

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