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Ferrari appoints Marlboro man as team boss

NEWS STORY
24/11/2014

Ferrari has announced the appointment of Maurizio Arrivabene as Managing Director of Gestione Sportiva and as Team Principal of Scuderia Ferrari, replacing Marco Mattiacci.

Mr Arrivabene comes to Ferrari from Philip Morris, which he joined in 1997 after a 20 years career in marketing and promotions in Italy and abroad. Maurizio Arrivabene has held a variety of posts in Philip Morris, leading up to his appointment in 2007 as Vice President of Marlboro Global Communication & Promotions for Philip Morris International and, in 2011, as Vice President Consumer Channel Strategy and Event Marketing. He has been an independent member of the board of Juventus FC since 2012 also. From 2011 to 2012 he has been a member of the Sport Business Academy (SDA Bocconi School of Management and RCS Sport), in the Advisory Team Program.

Throughout his time with Philip Morris, Maurizio Arrivabene has been closely involved in the partnership with Ferrari both in Maranello and on the world's racing circuits. He has also represented all Formula One sponsors on the F1 Commission since 2010.

"We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula 1, we need a person with a thorough understanding not just of Ferrari but also of the governance mechanisms and requirements of the sport," commented Ferrari Chairman Sergio Marchionne. "Maurizio has a unique wealth of knowledge: he has been extremely close to the Scuderia for years and, as a member of the F1 Commission, is also keenly aware of the challenges we are facing. He has been a constant source of innovative ideas focused on revitalisation of Formula One. His managerial experience on a highly complex and closely regulated market is also of great importance, and will help him manage and motivate the team. I am delighted to have been able to secure his leadership for our racing activities".

"We would also like to thank Marco Mattiacci for his service to Ferrari in the last 15 years and we wish him well in his future endeavours" concluded Marchionne.

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READERS COMMENTS

 

1. Posted by MES, 25/11/2014 18:53

"Sounds as if Chairman Sergio Marchionne has gone a little soft in the head. Perhaps he should go ahead and leave now - he's got the money, in typical corporate fashion these days. Go please, before there's even more damage! Then, just maybe, Ferrari can find someone to lead who knows something about the technicality of motor racing. Sadly, at present Seb's looking like he's just boarded a sinking ship. "

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2. Posted by Hondawho?, 25/11/2014 9:56

"His ban was overturned but he said " that he is sure that he will not return to Formula One, despite having his ban overturned" Oh well we wait and see if he reappears."

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3. Posted by Hondawho?, 25/11/2014 9:50

"Flavio Briatore would be good for Ferrari! Not sure if his ban is lifetime for F1?"

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4. Posted by Burton, 25/11/2014 0:08

"So Mattiacci is completely out of Ferrari, not just the F1 team?! Harsh."

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5. Posted by Daydah, 24/11/2014 19:28

"Enzo must be spinning in his grave. A marketing man head of racing and not even a car marketing man. Ferrari RIP"

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6. Posted by Darvi, 24/11/2014 17:24

"Who would have thought that someone with no F1 team leadership experience would not succeed. Does anyone think Arrivabene will fare any better? I'm amazed thst they have not done the obvious and hired back Ross Brawn, after all, look at the difference that Pat Simmonds has made at Williams. You need experience and Arrivabene doesn't have it any more than Mattiacci did."

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7. Posted by Hondawho?, 24/11/2014 16:37

"I suspect the team is such that they need to see a person with prancing horses running through their veins. I am not sure a cigarette man with a name that translates from "get well" will do the trick but who knows! Snr Montezemolo was successful due to the fact that when he started he had Nikki Lauda who told him what he wanted and as Snr Montezemolo had the ears of Snr Agnelli and Enzo Ferrari so gave him what he needed, cash. I suspect the cash line to FIAT is no longer going to be an open cheque so this move may well be a cash link to sponsors for which they will need a lot to keep the team going in F1, or not, as maybe the case. The next couple of years will be interesting, so watch all the moves on who goes where."

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8. Posted by ACanuck, 24/11/2014 15:53

"Firings will continue until morale improves. "

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9. Posted by Topchaw, 24/11/2014 15:16

""Thank Mattiacci for 15 years?" Should read thanks for 14 years hard work but you can't hold the hot potato anymore
There's the door
Goodbye
P.S: Practice the following - Do you want Fries with that?"

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10. Posted by Hondawho?, 24/11/2014 12:49

"Once more the F1 tom toms this weekend proved to be correct. Can anyone confirm Lewis Hamilton back to Mclaren along side Jenson Button?"

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