Tata Global Beverages has announced a new association with Narain Karthikeyan and HRT for the 2012 Singapore and Indian Grands Prix.

Tata Global Beverages will be extensively promoting the 'Tata Tea' brand via this association, with prominent Tata Tea logos appearing on the F112 and Narain Karthikeyan's helmet and drinking bottle.

"The Tata Group has supported me since my early days of competition," said Karthikeyan, "so it is great to be associated with yet another world-class Tata brand. Tata Tea's endeavour in awakening India's latent talent in global sports is known and has given fruitful results to the country. TGB's support will go a long way to help us develop the car and achieve the best possible results during this part of the season. Both Singapore and Indian Grands Prix are unique events on the calendar and I am really looking forward to them."

"For two seasons now Tata and Tata Motors have offered important and loyal support for HRT Formula 1 Team," added Luis Perez-Sala, "and it is great news that Tata Beverages has joined not only Narain's image but also that of the team for two very important Grands Prix such as Singapore and India. This incorporation is further proof of the good relationship we have with the Tata Group, which not only establishes itself but continues to grow at the same time as the team in such a competitive world as is Formula 1."

"We are pleased to partner with Narain Karthikeyan, the first Indian to compete in the coveted Formula 1," said Vikram Grover, Vice-President, Marketing, Tata Global Beverages. "Narain reflects the Indian youth's latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign e.g. The Tata Tea Jaago Re Inter Milan Soccer Stars program which is in its fifth season currently. Narain also cherishes much the same values as the Tata Tea brand which is evidenced by his support to an institution which provides school education and free boarding for female children belonging to the backward and the underprivileged sections of the society. Also, Formula 1's inherent teamwork, technology, innovation and fitness-centric nature synergises well with Tata Global Beverages' focus of being a global, health-enhancing, 'good for you' beverages Company."