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Kubica and sponsor join Alfa Romeo

NEWS STORY
01/01/2020

Alfa Romeo has announced that PKN ORLEN will join the team as official co-title Sponsor starting from this season as part of a multi-year major partnership.

The Polish petroleum giant, which has extensive presence in its home country, Germany, Czech Republic, Slovakia, Lithuania and Canada, will assume co-title sponsor rights at Alfa Romeo Racing, which will now compete as Alfa Romeo Racing ORLEN.

PKN ORLEN branding will feature on the team's C39 car and on all team trackside assets, with an exciting programme of fan engagement - to be announced ahead of the new season - as a key element of this partnership.

The partnership will also see Robert Kubica return to the team that gave him his F1 debut and first win as he joins Alfa Romeo Racing ORLEN in a reserve driver role for the forthcoming season.

With the continued support of Alfa Romeo, which since 2018 has been instrumental to the team's rise, the new partnership will hopefully empower the Hinwil-based outfit to take the next crucial step forward on the Formula One grid in the 2020 season and beyond.

"The exciting new partnership with PKN ORLEN is a statement of intent for both parties," said Fred Vasseur. "It is proof of the ambition of our common project and of our desire to compete at the very top of Formula One. PKN ORLEN support for excellence finds a perfect partner in our team. We are also delighted to welcome Robert back home and we cannot wait to start working with him. He is a driver that needs no introduction: one of the most brilliant in his generation and one who displayed the true meaning of human determination in his fight to return to racing after his rallying accident. His feedback will be invaluable as we continue to push our team towards the front of the grid.

"The partnership between PKN ORLEN and Alfa Romeo Racing, together with the remarkable and never-ending support of Alfa Romeo, means we can create a valuable platform not only for the global promotion of our brands but also for Formula One and all automotive fans. We are looking forward to years of success together."

"In sport as in business, consistency is crucial," added Daniel Obajtek, CEO and President of the PKN ORLEN Management Board. "When last year we supported the return of Robert Kubica to Formula 1, we knew that we were creating the history of sport, but we were also opening a new chapter in the history of ORLEN brand. Last season has exceeded our expectations in the context of the benefits obtained through the presence in the most prestigious races in the world.

"The sheer value of our logo after 16 races exceeded 110 million PLN. We also significantly increased the profits of the retail network. Building global brand recognition has also allowed us to start the co-branding process, under which all European stations of our network will ultimately operate under one brand. Today we are taking another important step on this path by associating ourselves with a team that has enormous tradition and history. Robert Kubica, one of the fastest drivers in the world, remains our ambassador."

"I am really happy to be starting this new chapter in my career," said Kubica. "This team holds a special place in my heart and I am pleased to see some faces still here from my years in Hinwil. Time and circumstances are obviously different, but I am convinced that I will find the same determination and hunger to succeed. I am looking forward to helping Alfa Romeo Racing ORLEN make the next step forward."

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READERS COMMENTS

 

1. Posted by Batman, 01/01/2020 21:02

"Great, great news, really."

Rating: Positive (2)     Rate comment: Positive | NegativeReport this comment

2. Posted by F One, 01/01/2020 14:39

""one of the fastest drivers in the world, remains our ambassador" wow ORLEN are hilariously delusional. :O"

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