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Canon to sponsor Brawn in Singapore

NEWS STORY
17/09/2009

Brawn GP has announced a partnership with Canon Singapore Pte Ltd for the Singapore Grand Prix, which will be held under the floodlights of the Marina Bay Street Circuit on Sunday 27 September.

The showcase event, which hosted Formula One's first night race in 2008, will see the iconic Canon branding on the sidepods of Jenson Button and Rubens Barrichello's cars throughout the weekend.

Canon has a relationship with Formula One that dates from 1985. The partnership with Brawn GP will allow Canon Singapore, the company's South and South-East Asia headquarters, to use the unique setting of the only night race on the calendar to promote Canon's expertise in digital imaging to a local and global audience.

"We are very pleased to confirm our partnership with Canon Singapore for the Singapore Grand Prix and look forward to working closely together over the next two weeks," said Ross Brawn. "Formula One's inaugural night race at the Marina Bay Street Circuit was a huge success and the floodlights provided a wonderful spectacle against the backdrop of the Singapore skyline, a perfect combination for Canon to showcase their photographic and digital imaging technology. We're all looking forward to returning to Singapore next week for what should be another fantastic event."

"The Singapore Grand Prix is one of the most visually distinctive races in the world," added Melvyn Ho, Vice President, Consumer Imaging and Information Group, Canon Singapore, "and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season. Like Brawn GP, Canon brings innovation to the marketplace and as leaders in our respective fields, we look forward to a fruitful and rewarding relationship together."

Previously, Brawn GP announced a one-race partnership with Brazilian brewing company Cervejaria Petropolis for the Brazilian Grand Prix to be held on 18 October.

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