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About that new McLaren livery...

NEWS STORY
05/05/2015

Asked about his team's "new livery" for Barcelona, a McLaren-Honda spokesman's response leaves us little wiser.

Speaking earlier this year, Ron Dennis admitted that whilst there would be a change to the livery adorning the MP4-30 at some stage it would not be a radical overhaul. That, he said would only happen for "sound commercial reasons", namely the securing of a new title sponsors.

Contacted by Pitpass, a McLaren-Honda spokesman, gave us an insight as to what the "new livery", due to be unveiled this weekend, might involve.

"We have revised our car's livery, improving its visual impact, optimising it for not only bright sunshine but also for the floodlights increasingly used in twilight and night races," said the spokesman.

"The result is a dynamic, predatory, graphite-grey colouration, complemented by McLaren-dayglo 'Speedmarks' and keylines, reducing the reflection issues caused by our latest chrome-silver treatment."

So now you know.

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READERS COMMENTS

 

1. Posted by Chris Roper, 06/05/2015 10:35

""Speedmarks" is that Ron Speak for we are now clutching at straws so are even going to try "Go Faster" stripes on the cars"

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2. Posted by Hondawho?, 06/05/2015 9:18

"I know I keep mentioning the new "Dulux" advert on the TV, but every time I see it I cannot help thinking of the Woking building, staff in it etc.

I suggest you all have a look at it and see if you think the same."

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3. Posted by Darvi, 06/05/2015 7:26

"Orange would do it for me..... the test car a few years ago looked stunning. Mind you 50 shades of grey might be appropriate given that they are taking a bit of a beating at the moment. Like everyone, I'm on the edge of my seat waiting for a first glimpzzzzzzzzz."

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4. Posted by Ro, 05/05/2015 18:02

"Ronspeak at its best....what he means to say, the engine is c**p, the chassis is c**P, so lets paint it so it doesnt look like c**p......"

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5. Posted by stoney, 05/05/2015 17:02

"As a marketing professional, I must ask: is someone honestly proud of that answer...? Do they really think they couldn't have done any better to promote their brand?

The most important point is a new sponsor - great news! Focus on that! It's showing a bright future for the team! "Yep, we're featuring a new livery, as we've secured a new sponsor and we want to give them a prime position in our cars. It's not a radical overhaul, but we're incorporating them in our design and excited their going to be racing with McLaren-Honda! We're really proud of this announcement and there's a whole load of others things we've got planned to do together as well! Watch this space!"

Who cares that the livery is better under twilight conditions....? Why are you spending words telling me about that?"

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6. Posted by REV77, 05/05/2015 17:02

"Sounds incredibly boring zzzzzzzzzzzzz"

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7. Posted by Hondawho?, 05/05/2015 16:43

"Nearly everything thing is Grey in "Ron's World".

I still suggests he looks at the Dulux advert!"

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8. Posted by Hondawho?, 05/05/2015 16:38

""A dynamic, predatory, graphite-grey colouration, complemented by McLaren-dayglo 'Speedmarks' and keylines, reducing the reflection issues caused by our latest chrome-silver treatment."

Predatory GREY, and speedo marks, sorry "Speedmarks".

Predatory "Living or characterized by preying on other animals" a bit like a pigeon grey then perhaps.

I think he is getting rather carried away, a bit like Honda's world graphics.

Anyway we wait and see how the Pigeon flys on Friday for the first time."

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9. Posted by Damo57, 05/05/2015 16:04

"Is it just me or is McLarenspeak from the same lexicon as the rubbish that Politicians spout at us all? Why don't they do the popular thing, what the fans would love, and paint the damn things Orange again?? Red & White would do as second best.....chrome was always horrible, and all the black and red piping etc, etc, it is just naff."

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