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F1 Grands Prix are the world's most valuable annual sporting events

NEWS STORY
18/03/2008

Formula 1 boasts the world's highest revenue generating annual sporting events, with the 18 Grands Prix in 2007 having an average revenue of £108m ($217m). This compares with per game values of £11.9m ($24m) in the NFL, £3.9 ($8m) in the FA Premier League and £1m ($2m) in the MLB.

At absolute revenue levels, F1's global revenues of £1.9bn ($3.9bn) (Source: Formula Money) mean only the NFL (£3.2bn/$6.5bn in 2006) and MLB (£2.5bn/$5.1bn in 2006) earn more revenue, albeit from a substantially higher number of events. The Premier League clubs' combined revenue was £1.4bn ($3bn) in the 2006/07 season.

The £1.9bn billion is comprised of central revenues (from broadcasting, race sponsorship and corporate hospitality), team revenues (including sponsorship and contributions from their commercial partners and owners) and circuit revenues (from ticketing and certain sponsorships).

F1 continues to broaden its global appeal with an increased geographic spread of Grand Prix races around the world a key part of this strategy. While Europe still stages the majority of races (10 of 18), Asia now stages five races and will this season host the first ever F1 night race in Singapore at the end of September.

The global appeal of F1, both in revenue and audience terms, means that F1 can truly be considered one of the major global sports.

Alan Switzer, Director in the Sports Business Group at Deloitte said, "Global revenues of more than $3.9 billion and total viewing figures in excess of 350 million for the 2007 season make impressive reading and with measures such as the future Asian expansion, development of more 'local heroes' (potentially in India and China) and the introduction of night racing we would expect these figures to continue to rise."

The tables illustrate how F1's revenues compare with those of selected other major annual sports competitions.

Compared with many other major sports F1 brings in a much lower proportion of its revenues from spending by event day attendees. Ticket receipts and other attendee secondary spend currently represent only around 10% of total revenue.

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