Site logo

German broadcaster lowers ad prices

NEWS STORY
25/10/2006

Despite record figures for last Sunday's Brazilian Grand Prix, which saw the highest viewer numbers for five years, German F1 broadcaster RTL is expecting a sharp decline in 2007.

In anticipation of the drop-off in viewers, following Michael Schumacher's retirement, RTL, a subsidiary of the German media group Bertelsmann AG, plans to lower its prices for advertisements during races next season.

RTL's media marketing agency, IP Deutschland, has revealed that the company will slightly lower the prices during advertising slots throughout the 2007 season, though some sources claim that "slightly lower" could mean as much 30 percent.

RTL's contract runs out at the end of 2007, as does German pay-per-view channel Premiere AG, though both are expected to bid for new deals covering 2008 - 2010.

That said, both are expected to look for a lower price when they renegotiate. At the same time however, free-to-air ProSiebenSat may well attempt to out-bid RTL, while Arena, a pay-per-view broadcaster established in the summer, and mainly focussed on the Bundesliga (German soccer), could well attempt to add F1 to its portfolio.

LATEST NEWS

more news >

RELATED ARTICLES

LATEST IMAGES

galleries >

  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images
  • Pitpass.com latest F1/Formula 1 images

POST A COMMENT

or Register for a Pitpass ID to have your say

Please note that all posts are reactively moderated and must adhere to the site's posting rules and etiquette.

Post your comment

READERS COMMENTS

 

No comments posted as yet, would you like to be the first to have your say?

Share this page

X

Copyright © Pitpass 2002 - 2021. All rights reserved.

about us  |  advertise  |  contact  |  privacy & security  |  rss  |  terms