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McLaren: New approach is working

NEWS STORY
29/04/2015

After four races, one must either take a 'glass half empty' or 'glass half full' approach in terms of McLaren's season thus far.

Whilst drivers Fernando Alonso and Jenson Button dwell on the positives, fans are left pondering the facts; from six starts the cars have finished four times, completing 83.8% of the potential race laps, with a best result being the Spaniard's eleventh in Bahrain.

Nonetheless, three key members of the Woking team also believe the outlook is promising.

"Over the last couple of seasons, the team slightly lost its way aerodynamically," admits chief engineer Peter Prodromou. "It became obvious that if we'd carried on with the previous concept, there'd only be so much we could achieve.

"So we've begun to establish a new aerodynamic concept, and a different way of working, too. That new concept has majorly shaped where the team's heading in the future."

Director of engineering Matt Morris, points to a restructure which has resulted in a different philosophy and a faster way of working.

"People within the organisation feel more involved in the car than perhaps they've done in the past," he says. "Before we restructured, some people felt they were just doing what they were told rather than being part of the process. Now, people feel more empowered: a piece of the car is theirs, and they take pride in that.

"Even though we aren't yet where we want to be, our people can see that we're getting there."

"There's been a huge change in overall culture and philosophy," adds team boss Eric Boullier. "At every level of the company, there is clear leadership. We agree the direction we want to pursue, and we bring people with us. The attitude has changed from ‘telling' people, to ‘asking' people; we've integrated people, and we share opinions and ideas.

"The main outcome of that new approach is that people now have a sense of ownership in the car. And they're more motivated and interested as a result. To give you an example, I guess about 50 per cent of the upgrades we brought to the track last year didn't completely work; this year, we've brought that down to about five or 10 per cent."

"We're much more structured in the way we bring new parts to the track," says Morris. "The rate of progress is much faster, so we don't need to build as many new components, because we know they'll be updated in just a few races' time. That speeds up the whole process."

"There's tangible change at the factory, too," adds Boullier. "We've invested in some new Mazak machines and updated and upgraded a few old ones. In doing so, we've been able to increase our in-house manufacturing capability by around 30 per cent - which makes our development cycle lighter, faster and more flexible."

And then there's Fernando and Jenson.

"The driver line-up has made a big difference," says Boullier. "Jenson's attitude and feedback have always been phenomenal, but this year he's raised his game again. Our drivers are really committed: they're world champions, they want to win again, they believe in the project, and they're pushing hard. They don't leave anything on the table in terms of performance, which is fantastic."

"We're massively privileged to have Fernando and Jenson as our drivers," adds Prodromou. "I can't overstate how privileged we are - it's a very good position to be in. Aside from their talent, and ability to win races and championships, they are without a doubt the most important sensor fitted to the car. That might sound glib, but their feedback is incredibly important, and they do a brilliant job. They're pretty good sensors."

Looking ahead...

"The 2016 regulations aren't significantly changing," says Morris, "and we're not going through the process of introducing a new engine, as we've done for the last two years (2014's Mercedes, and this year's Honda), so we'll keep developing. A lot of what we learn at the track this year will naturally evolve into next year's car."

"Next year's car will be an evolution of this year's, so we need to keep developing it right until the final race," adds Prodromou.

All very positive, but more than a hint of 'the lady doth protest too much', don't you think?

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READERS COMMENTS

 

1. Posted by Hondawho?, 06/05/2015 11:47

""Sunday, 3 May
McLaren boss Ron Dennis says Fernando Alonso will stay with the team for the duration of his three-year contract"

This is interesting, if FA does give up and RD takes back his salary as "broken contract terms", then RD might be some way in getting back the £50m fine imposed him a few years ago! Conspiracy theory? Definitely."

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2. Posted by Hondawho?, 30/04/2015 21:49

"Dulux NOT deluxe!"

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3. Posted by Hondawho?, 30/04/2015 21:48

"Dear Mr Dennis, if you read these pages, please may I suggest you look at the new deluxe TV advert!"

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4. Posted by Hondawho?, 30/04/2015 11:14

"Thinking about it a little more, and having been to the Woking emporium several times, looing at the F1 cars Ron, I think you need to liven up the act, make it more fun, bring a bit of colour and life into the operation, "Bull it up" a bit. Its ALL very sterile and I think thats what many who work at Woking think as well, in the odd times I have asked them!

Even Mr Mclaren (Bruce) opted for orange cars and they looked great!"

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5. Posted by Hondawho?, 30/04/2015 11:10

"Lets go for the half full glass shall we?

As for a sponsor, don't worry Ron has "Loads of money" he can afford it, or McLaren automotive can afford it!

After all he needs to sell his cars and what a great advert opportunity, 450m viewers every couple of weeks!

He knows his stuff. I just wish the F1 cars looked more appealing in colour, they look a bit like John Major in the nineties "Grey and dull".

Mind you I saw a Mclaren road car actually BRING DRIVEN ON THE ROAD the other day and that looked a bit dull as well :-(

Not quite in the Ferrari league for "wow" are they? The BMW i8 gets more looks."

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6. Posted by hussainahm, 30/04/2015 8:05

"In case no one noticed, they're courting a main sponsor."

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7. Posted by PeterMann, 30/04/2015 0:02

"I'm a great McLaren fan - but please, chaps, do your talking on the track not through press releases, for while they could well be true, they are not what one might call independently objective.

Now, if you were to invite, say, Mike Lawrence in to give us the low-down, that would make interesting reading. "

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8. Posted by CL, 29/04/2015 15:49

"Oh, and well done on this article, very informative and balanced and worth reading...until the last line. "

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9. Posted by CL, 29/04/2015 15:47

"No, I don't think so. Everything said right from the beginning of the Honda relationship has fitted well with where they are now, in fact I'd go as far as to say they seem further ahead than they were talking about being 6 months ago. They aren't exaggerating or panicking or dramatising, just getting on with the job of improving...and that's quite bad for the press because it's boring. Don't panic though, once they get out of base camp and start the real fight it'll be more entertaining."

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