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Pitpass is the world's leading fully independent Formula One website. By becoming a partner you and your message can be placed in front of an ever-expanding readership
Pitpass is breaking and updating stories 24 hours a day, which keeps our global audience coming back regularly.
Pitpass is there to get your message out to the world all day, every day, 24/7/365.
Prominent signage on a Formula One car costs millions. By becoming a Pitpass partner you have access to the very same audience for a fraction of the cost.
According to a survey carried out by the FIA, the sport's governing body, 95% of F1 fans use dedicated F1 websites, while only 55% are willing to purchase a Formula One related publication.
Pitpass understands that different companies and products need to be presented in different ways, consequently we offer a variety of concepts which can be tailored to suit your needs. Furthermore, because we are fully independent we can actively promote you and your product.
Basic banners - When simple brand awareness is all that's needed, why pay for more? Banners of varying sizes can be located in a number of positions on pages within our site.
Newsletter - When you buy a place on the Pitpass various newsletters, you are putting your message or brand directly into the in-box of each and every one of our subscribers.
Competitions - You can promote your company by sponsoring a competition, or better still provide the prize - being fully independent we are willing to listen to any suggestions.
It doesn't have to be about money - In some cases, Pitpass is fully willing to accept goods rather than money in exchange for advertising. Previously, such deals have seen us accept tickets, books, memorabilia and models which are then used for competitions.
Content supply - Pitpass content is available for reproduction. From a single story right through to our regular news feed. Add some Formula One flavour to your publication.
Feature or section sponsorship - For a more dramatic impact you can brand an entire Pitpass section, such as a feature writer. This section becomes your exclusive platform. A very effective way of delivering more complex ideas to your customers.
Homepage sponsorship - To ensure the best chance of Pitpass' readership seeing your message, there is no better place than the portal to our site, the home page. Every time our readers visit us, your message is there.
Site branding - For those who want to ensure their message is not competing against anything else we offer full, exclusive site branding. Not our cheapest option but then a whole lot cheaper than trying to buy space on a Formula One car.
According to the 'The Business of Formula One' an in-depth report published by SportBusiness, Pitpass is one of the most popular Formula One websites, and the leading fully independent Formula One website.
'The Business of Formula One' reports: "Offering a fresh look at the sport can also be a ratings winner. Pitpass, which combines serious news with irreverent humour, aims to represent and defend the views of fans in its editorials. It outperforms on the list the more anodyne and corporate team websites."
Meanwhile, Pitpass is ranked 5th in Formula Money's 2008 list of the most popular Formula One news websites, the other four leaders each being part of a major broadcasting, publishing or internet group.
You can afford to be in Formula 1 when you become a Pitpass partner. To find out how, contact us at editor@pitpass.com
Chris Balfe
Editor
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