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Pitpass is the world's largest fully independent Formula One website boasting over 3 million page impressions per day. Become a partner and your message can be placed in front of an ever-expanding monthly readership in excess of 190,000 world-wide.
With contributors across the globe, Pitpass is updating and breaking stories 24 hours a day, which keeps our global audience coming back regularly. Pitpass is there to get your message out to the world all day, every day, 24/7/365.
Prominent signage on a Formula One car costs Millions. Becoming a Pitpass partner gives you access to the very same audience for a fraction of the cost.
According to a survey carried out by the FIA, the sport's governing body, 95% of F1 fans use dedicated F1 websites, while only 55% are willing to purchase a Formula One related publication.
Because Pitpass understands that different companies and products need to be presented in different ways, we offer a variety of concepts which can be tailored, and even combined, to suit your needs. And because Pitpass is fully independent we can actively promote you and your product.
Basic banners – When simple brand awareness is all that's needed, why pay for more? Banners of varying size can be located in a number of positions on pages within our site.
Newsletter sponsorship – When you buy a place on the Pitpass newsletter, you are putting your message or brand directly into the inbox of each and every one of our subscribers.
Content supply – Content on Pitpass is available for reproduction. From a single story right through to our regular news feed. Pitpass makes it easy to add some Formula One flavour to your publications and websites.
Feature or section sponsorship – For a more dramatic impact you can brand an entire Pitpass section, such as the picture galleries, or feature writer. This section becomes your exclusive platform. A very effective way of delivering more complex ideas to your customers.
Homepage sponsorship – To ensure the best chance of Pitpass' readership seeing your message, there is no better place than the portal to our site, the home page. Every time our readers visit us, your message is there.
Site branding – For those who want to ensure their message is not competing against anything else we offer full, exclusive site branding. Not our cheapest option but then a whole lot cheaper than trying to buy space on a Formula One car.
According to the 'The Business of Formula One' an in-depth report published by SportBusiness, Pitpass is one of the Top Ten most popular Formula One websites, and the leading fully independent Formula One website.
'The Business of Formula One' reports:
"Offering a fresh look at the sport can also be a ratings winner. The seventh most popular F1 website is Pitpass.com which combines serious news with irreverent humour and often aim to represent and defend the views of fans in its editorials. It outperforms on the list the more anodyne and corporate team websites."
"Surprisingly, given its dominance of print media, there are no websites from publishing giant Haymarket in the top ten. Its flagship site Autosport.com is subscription-based which inevitably limits traffic"
You can afford to be in Formula 1 when you become a Pitpass Partner, to find out how, contact us at editor@pitpass.com
Chris Balfe
Editor
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