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Max Noble
15/04/2024
AI will enhance the work of the genius while making the work of mortals less awful. Adrian will still be Adrian, his idea made 3% better by AI will still be better than everyone else's labours made 3% better by AI.
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Max Noble
10/04/2024
Even good ol' Gil Gunderson would have baulked at going the way of Chase Carey when he predicted that within a few years F1 would have more viewers than there are humans on Earth.
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Max Noble
26/03/2024
The desire for the prize is poisoning Felipe Massa, and it is not a force for good. The growing concern is he might well win the prize of the 2008 title, only to make losers of us all.
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Max Noble
20/03/2024
Rather than turning F1 into WWE for petrol heads, could Liberty slow down on their dollar addiction, and turn to the power of love? Love of the fans? Love of classic circuits? Love of cheap entry tickets?
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Max Noble
15/03/2024
The FIA, the teams and Liberty all seem to be not just failing to be on the same page, but failing to be using the same song book.
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Max Noble
18/02/2024
Ferrari and Sir Lewis? Please! Can we simply give V. Max the 2024 trophy now, and move directly to March 2025 eleven months early!
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Max Noble
05/02/2024
Liberty Media can have its version of throwing the Christians to the lions... that is concerts, 'fan experiences', and no end of other surreal side shows, just so long as the main event remains just that
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Max Noble
14/11/2023
Never one to miss a trick, Pitpass, courtesy of Max Noble, finally offers it's rebuttal to Drive to Survive!
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Max Noble
17/10/2023
As the FIA and Liberty Media move us further and further away from an "Open Championship" into the age of the "Prescriptive, Mandated, Standardised Championship" have we lost the value of the battle for the victory?
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Max Noble
29/09/2023
"At heart, it really always is the human that is the story," writes Max Noble. "The numbers are simply a supporting act highlighting the unfolding narrative."
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BIOGRAPHY
Max is an engineer heavily influenced by the entire Apollo space programme. Man landing on the Moon still strikes him as the most remarkable human and engineering feat ever achieved. This early love of technical brilliance, balanced with calculated risk taking, led Max to study engineering at University, and to embrace Formula One with a passion.
Max has his mother to thank for the moment that sealed his love of Formula One. This sweet lady cheerfully distracting what we could loosely call security (it was the 1970s) as a young Max clambered into the seat of James Hunt's championship winning McLaren M23, grasped the steering wheel in his young hands, and was promptly stuck by the fact that anyone willing to exceed 50 kph in this thing was far braver than they looked… or nuts. Or more likely, both.
In quiet moments the quality of the welds still plays in Max's mind (for the record they were very even, but looked a little thicker than they needed to be, possibly adding a touch too much weight).
Since that fateful moment of true love, Max has been fortunate enough to indulge his love of speed on several continents. However, he now finds it far safer, and a more informed role model for his children, to leave the speed to the experts while watching from the comfort of his arm chair, where his biggest danger is being bitten by the cat when flying into a fit at the latest FIA rule change.
After a career spent delivering complex systems in defence and aerospace Max continues to work in programme management while writing in both the fiction, and business domains. His latest musings are considered articles on Pitpass which, while they might not solve any of the issues currently flying around Formula One, do aid in speedy, hearty, yet safe, debate.
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