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Global lifestyle partner for Williams

NEWS STORY
12/02/2014

Williams has announced a new multi-year partnership with global lifestyle protection insurer, Genworth.

Amidst various speculation regarding the Grove outfit's funding, the FW36 looking remarkable 'bare' during the opening pre-season test, the new partnership will see the Genworth logo on the rear wing endplate of the car, the overalls worn by the drivers and the kit worn by team personnel from 2014 onwards.

Genworth's Lifestyle Protection division is a leading provider of Lifestyle Protection Insurance, distributed via financial institutions and other distributors in over 20 countries worldwide, including a growing presence in Latin America and China.

"I'm delighted to welcome a brand of Genworth's pedigree to the team for the 2014 season and beyond," said Frank Williams. "We share a number of similar values such as ensuring excellence and integrity in everything we do and a truly global footprint. We're looking forward to working in close collaboration to help them maximise the benefits that come from a close association with Williams and Formula One."

"We are excited to become a partner to Williams," added Peter Barrett, Global Managing Director of Genworth's lifestyle protection division. "The Williams business, and the strong ideals and foundations that it is built on, are very closely aligned to Genworth's core values. Our partnership with Williams provides Genworth with a powerful worldwide platform which mirrors our global footprint, connects with new global audiences and will ensure client engagement opportunities through the extensive coverage and profile that Formula One receives globally."

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