Ferrari and HP have confirmed a multi-year title partnership, with the technology giant's logo appearing on the cars from next weekend in Miami.

According to today's press release, the partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Formula 1 team, Esports team, and Driver Academy.

The HP logo will make its debut on the Maranello F1 cars ahead of the Miami Grand Prix, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series, launched in 2023, will also race using the new moniker.

HP and Ferrari are committed to accelerate sustainable innovation whether through technology or sport. The companies will also work together to expand educational initiatives within their teams and communities, and create a lasting impact for generations to come.

As part of the partnership, the integration of HP's high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo charge training precision and optimize strategic decision-making, on and off the track.

Ahead of the Miami Grand Prix, representatives from both organizations will be present for the reveal of the Scuderia Ferrari HP livery, which will debut in a unique edition specifically designed for Miami. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP's Team Principal Fred Vasseur, the team's drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores will be in attendance.

"Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation," said Benedetto Vigna, CEO of Ferrari. "In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together."

"With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit," added Enrique Lores, CEO of HP Inc. "Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation."

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READERS COMMENTS

1. Posted by KKK, 25/04/2024 16:48

"Does anyone know what HP stands for ???
=
"Hoplessly Pathetic""

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2. Posted by Motorsport-fan, 25/04/2024 12:42

"Oh how I hate company speak!"

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3. Posted by Forza Minardi, 25/04/2024 10:46

"I bought a HP printer several years ago. Never again. It's never printed from my PC, will only work when I print direct from my iPhone of all things. Absolute garbage."

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4. Posted by KKK, 25/04/2024 8:26

"Considering how much HP jet printer cartridges cost these days, HP can afford to blow away 1 or 2 Million dollars..typical that the sposorship is announced just before the Miami farcical Festival ?"

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5. Posted by ChickenFarmerF1, 24/04/2024 18:14

"I almost took a job with HP Inc 10 years ago (they were still in the process of splitting up from HP Enterprise at the time). Glad I turned it down at the end of the day. Though the prospect of a company seat a race would be interesting."

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Ferrari and HP confirm partnership

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