Sebastian Vettel enlists the help of F1 drivers and team bosses as he launches his Buzzin' Corner campaign at Suzuka.
"We all know one insect is very famous, and it's the bee," explained the four-time world champion in a video on Instagram.
"The bee is yellow and black, and it's the perfect ambassador for us around this project," he added. "The idea is to highlight the importance of biodiversity because it stands not just for the bee but for all the other insects.
So, we use the bee as our ambassador," he continued, "and she will help us to hopefully stress this very powerful message.
A ceremony was subsequently attended by drivers and team bosses at Turn 2, the German's favourite corner on a track where he enjoyed victory four times, and whose kerb has been painted yellow and black.
Eleven 'insect hotels' have been placed around the opening section of the iconic circuit where it is hoped bees and other insects will seek refuge.
"It is nice to be back in Suzuka," said the German, "and hopefully this is just the beginning of an initiative and projects around the world leading to more yellow and black kerbs at race tracks and more habitat and space for insects.
"We have to celebrate variety, not just in human beings but also in nature, and we have to protect it. That's really close to my heart and that's what I want to stress here and raise awareness now."
Picture Credit: Mercedes/Twitter