F1 launches Formula 1 Pirelli Hot Laps programme

14/02/2018
NEWS STORY

Formula 1 has announced the Formula 1 Pirelli Hot Laps programme, whereby "spectators, celebrities and guests attending a Grand Prix" will have the opportunity of being driven in a supercar by a professional racing driver on the same circuits where their F1 heroes "battle it out".

The first event will be the Bahrain Grand Prix, followed by nine others to be announced soon.

Pirelli will present the programme and provide all the tyres from a bespoke Pirelli garage in the Formula 1 paddock, where the supercars will be on display throughout the race weekend.

Aston Martin and McLaren are the first two manufacturers to confirm their participation in ten events, with more leading automotive brands due to be announced in the coming weeks.

Aston Martin, whose Aston Martin Valkyrie has been designed in cooperation with Aston Martin Red Bull Racing's Chief Technical Officer Adrian Newey, will be primarily using the new 4.0 litre twin-turbocharged, V8-powered Vantage. Aston Martin Red Bull Racing's official drivers, Daniel Ricciardo and Max Verstappen, will be among the drivers at the wheel of these supercars.

McLaren will give participants the chance to experience the exhilarating McLaren 720S supercar, the latest in McLaren Automotive's Super Series, with the possibility of being driven by Lando Norris, McLaren's reserve and test driver, Mika Hakkinen or Fernando Alonso and Stoffel Vandoorne.

Special promotions and competitions to gain access will be arranged during the season by Formula 1 and partners of the Formula 1 Pirelli Hot Laps programme.

"The Formula 1 Pirelli Hot Laps programme represents a new opportunity to allow Formula 1 fans to get closer to a real track experience," said Sean Bratches, Managing Director, Commercial Operations at Formula 1. "The once in a lifetime experience of being driven at speed by a racing driver at iconic race circuits in dream cars is truly unique. We are seeking to be fan first and this is yet another example of our efforts to that end. This also is a demonstration of our capabilities to provide more value to valued partners like Pirelli and the Formula 1 teams."

"Pirelli is proud and delighted to be exclusive partner of the F1 Hot Laps 2018 programme: the first ongoing experience designed specifically for fans to sample the speed and emotion of on-the-limit driving from the inside, on actual circuits used during each grand prix weekend," added Mario Isola, Head of Car Racing at Pirelli. "Now in the eighth year of its latest Formula 1 era, Pirelli will showcase the performance and technology of its renowned P Zero road car tyre range on the world's most sophisticated sportscars and supercars. This family of tyres benefits of course from all the know-how and experience gained on the race track: Pirelli's premier research and development laboratory."

"We're excited to be one of the leading car companies in F1 to engage in the Pirelli Hot Laps programme," said Simon Sproule, Vice President and Chief Marketing Officer at Aston Martin Lagonda. "We welcome the opportunity to bring a new dimension to the F1 experience for our fans and customers."

"McLaren is proud to support this initiative to bring people closer to the sport," said John Allert, Chief Marketing Officer, McLaren Technology Group, "our team and our special sportscars and supercars, providing people with a unique and unprecedented experience in a McLaren they will remember forever."

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Published: 14/02/2018
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