24/05/2017
NEWS STORY
The Force India cars will be sporting even more pink this weekend as the team joins forces with charity Breast Cancer Care, the beginning of a multi-year partnership with Breast Cancer Care.
This year the charity is celebrating the 25th anniversary of the famous pink ribbon, the global symbol for breast cancer. The charity's branded logo together with the pink ribbon will adorn the VJM10 cars of Sergio Perez and Esteban Ocon this weekend, helping to fulfil the shared partnership goal of reaching more people affected by breast cancer faster.
Breast Cancer Care supporter, Lee McKenzie, will apply the charity's branding to the VJM10 at 17:45 today in the pit lane. She will be joined by Sergio Perez, Esteban Ocon and members of the team.
The focus races will be Monaco, Montreal, Silverstone, Austin and Mexico City where the Breast Cancer Care and pink ribbon will be positioned on the top of the chassis.
"Our cars turning pink created a lot of positive buzz and it's a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity," said Vijay Mallya. "We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula One's global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer."
"Today we are announcing an exciting new partnership with Sahara Force India, and we couldn't be more delighted," added Andy Harris, Director of Fundraising and Marketing at Breast Cancer Care. "Together our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020. We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face."
The Silverstone team is also due to sport more easily recognisable driver ids having been handed a (suspended) 25,000 euro fine in Spain for not adhering to the new rules.
Check out our Wednesday gallery from Monaco, here.