Red Bull and Infiniti increase partnership

16/10/2011
NEWS STORY

Red Bull Racing and Infiniti's partnership has been increased with a multi-year agreement between the Austrian team and the luxury Japanese car manufacturer.

From 2012, Infiniti branding will feature more prominently on Red Bull's cars with enhanced logos on the side of the chassis and the top of the cockpit. The Infiniti name and logo will also be displayed on new areas of the drivers' overalls, as well as on team equipment.

"When we announced the partnership back in March, our single objective was to boost global brand awareness for Infiniti," said Andy Palmer, Executive Vice President of the Nissan Motor Company. "In just seven months, the results have exceeded even our most ambitious targets, leading to us to becoming the most highly-exposed automotive brand in Formula One this season. As we look ahead to the second year of our partnership with Red Bull Racing, we are now extending into exciting new areas of technical and product collaboration."

"In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides," added Christian Horner. "It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road."

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Published: 16/10/2011
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