29/01/2011
NEWS STORY
Days ahead of the presentation of the Sauber C30, the Swiss team has announced another new partner from Mexico: The logos of the Tequila brand of Jose Cuervo will be visible on the sidepods and the top of the car's nose.
"We are very pleased to welcome Jose Cuervo as a new partner," said Peter Sauber. "To sign Sergio Pérez as the team mate of Kamui Kobayashi has had an impressive and passionate impact on the Mexican market."
"When we found out a Mexican driver had secured a seat with Sauber it all clicked for Jose Cuervo to support him and the team," added Juan Domingo Beckmann, CEO of Jose Cuervo. "It is very clear when all the right pieces fall into place things work out naturally. Sergio is a great driver racing for a superb team in the most prestigious of all sports, so why not involve the most distinguished tequila in the world, Jose Cuervo. We are convinced this will be a very successful venture for the company and for Mexico."
Trebles all round…