Lenovo joins up with McLaren

17/12/2008
NEWS STORY

Global PC manufacturer Lenovo has today officially announced a partnership with McLaren.

The computer giant, which previously sponsored Williams, will provide the Woking team's computing solutions, both at the race track and at its headquarters.

Lenovo engineers and technology specialists have already begun to specify the mobile wireless computing technology required by the team as well as the computing needs of the pit garage and pit wall. Lenovo technology is being integrated into the heart of the team as it travels the world on the Formula 1 calendar.

Martin Whitmarsh, Vodafone McLaren Mercedes CEO Formula 1, said: "Both Vodafone McLaren Mercedes and Lenovo are committed to the competitive advantages from exceptional engineering. We are looking forward to the significant technology contribution that Lenovo will provide through its notebooks and desktop computer solutions."

The partnership with Vodafone McLaren Mercedes provides a highly visible demonstration of Lenovo's exceptional engineering as the corporation strengthens its position in the global marketplace. Lenovo is a leader in the technology race for fast, reliable and wireless computing power.

"Vodafone McLaren Mercedes performs at the highest level in Formula 1 and integrates PC technology into every aspect of its car design, development and racing -- as well as its business operations," said Deepak Advani, Senior Vice President and Chief Marketing Officer for Lenovo. "Lenovo has an excellent heritage of computing performance and reliability in complex, high-profile, global events - such as the Olympic Games - and we look forward to making a significant contribution to the team."

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Published: 17/12/2008
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