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ESPN Star Sports agrees new 5-year deal

NEWS STORY
03/09/2008

ESPN Star Sports (ESS) has agreed a new 5-year deal with Formula One Management (FOM) for the exclusive rights to broadcast Formula One.

The deal sees ESS acquire the rights not only to broadcast TV coverage, but also internet, mobile and radio rights for F1 in 24 Asian countries, including India, Hong Kong, Singapore, Malaysia and South Korea.

According to Sportbusiness.com, Manu Sawhney, Managing Director of ESS, said: "We are extremely delighted to continue our 17-year strong partnership with Formula One Management through this historic new agreement. It is an ideal example of how partners can work together to build and grow a property. We are very confident that now with many new platforms and avenues, F1 fans in Asia can look forward to an entertaining experience with us".

"We are very pleased to have reached this agreement extending our relationship with ESS for a further five years," added Bernie Ecclestone. "Formula One has enjoyed unprecedented growth in popularity throughout Asia over the last few years and we feel that this comprehensive new agreement with ESS will help continue this trend".

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