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Those Williams sponsors

NEWS STORY
29/02/2008

The two new sponsors unveiled by Williams yesterday, All Saints and mydiamonds.com, are both part of the Icelandic giant, the Baugur Group, which already sponsors the Grove outfit courtesy another of its companies, Hamleys, the London-based toy store.

These latest deals appear to suggests that Baugur, whose investment policy is to buy a controlling share alongside another investor, could well be on the verge of buying an outright slice of the team, as previously reported on Pitpass.

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