09/02/2015
NEWS STORY
Saxo Bank, the online multi-asset trading and investment specialist, has announced that it is extending its partnership with Lotus.
As part of the partnership package, Saxo Bank's logo will be placed on the inner side of the rear wing of the iconic black and gold Lotus E23, as well as on the engine cover for the season opening Australian Grand Prix.
"Saxo Bank is a fantastic partner whose values very closely match our own," said Matthew Carter, CEO, Lotus F1 Team. "We began our relationship at the start of 2014 with Saxo Bank as Official Business Partner, and the relationship has subsequently grown and strengthened thanks to Saxo's commitment and the value they gain from the partnership. For us, 2015 is the season where we intend to bounce back and everyone is very excited about our new car, the E23 Hybrid, and our new partnership with Mercedes AMG High Performance Powertrains. Saxo Bank is a vital part of this fight back against more established and bigger players in our field, helping to cement us as an effective challenger brand."
"Saxo has established fruitful relationships with two of the world's most popular sports - motor racing and cycling - and we are proud to continue our support in 2015 to both Tinkoff-Saxo and Lotus F1 Team," added Kim Fournais and Lars Seier Christensen, Co-founders and Co-CEOs, Saxo Bank. "Lotus F1 Team has emerged as a genuine challenger seizing opportunities in a sport dominated by bigger and more established players and as such is a natural fit for Saxo Bank's sponsorship strategy."