26/05/2014
NEWS STORY
ExxonMobil and McLaren Mercedes have teamed up again for another installment of the animated TOONED series that focuses on the benefits of Mobil 1 synthetic motor oil and celebrates the 20th anniversary of the technology partnership between the two organizations.
Created with the award-winning Framestore production team, the latest animated short film brings together familiar members of the Mobil 1 Racing team - Jenson Button, three-time NASCAR Sprint Cup Series Champion Tony Stewart and, making his animated debut, Kevin Magnussen. The drivers join the genius Professor M on a new set of adventures.
Presented in three two-minute episodes, the new movie features the three drivers taking a fun and informative journey through the technological benefits of Mobil 1 synthetic motor oil covering molecular engineering, viscosity and extremes in temperature. Eager to prove himself, Magnussen rises to the top of the class during Professor M's technology briefing.
"Fans of the TOONED series are in for a fun and exciting ride," said Artis M. Brown, motorsports manager at ExxonMobil. "In this year's installment, we get the chance to highlight our lubricant technology partnership with McLaren Mercedes as we celebrate our 20th anniversary this race season. We also have a unique opportunity to showcase the science and history that has helped make Mobil 1 the world's leading synthetic motor oil."
"The second ExxonMobil and McLaren TOONED collaboration has been fantastic," said Button. "The film is a great way for Mobil 1 to really engage with fans and customers, and I'm looking forward to seeing their reaction. Given ExxonMobil's focus on promoting the importance of science and mathematics education to young people, the TOONED animated series also presents Mobil 1 technology in a manner that everyone can understand and appreciate."
"I've only been a Formula 1 driver since the beginning of the year," added Magnussen. "Being a part of TOONED is a crazy experience and seeing yourself as a cartoon is kind of cool. I've been amazed at the technology Mobil 1 brings to McLaren and being part of telling the story in animation has been fun."
"This is my second time participating in the TOONED series," said Stewart. "Each new adventure is more fun than the last. Mobil 1 is a great partner, and this series is another example of just how passionate they are about motorsports and engine oil innovation."
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