04/05/2010
NEWS STORY
Ferrari president Luca di Montezemolo has dismissed suggestions that the 'barcode' livery on his team's car is "subliminal advertising" promoting tobacco.
"Frankly, I find this argument completely pointless," he writes on the Italian team's official website, " and it is verging on the ridiculous to claim that the colour red or a graphic design which shows a bar code could induce people to smoke.
"At a time when, on the other side of the Atlantic they are fighting to provide a more equal health service, in the old continent of Europe, so called experts are racking their brains to come up with theories that have no scientific basis: I think there are more important matters to think about than a bar code.
"Therefore, it's best not to waste any more time replying to this sort of nonsense or to those who are instrumental in wanting to stoke up the story."