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F1 cruises into new sponsorship deal

NEWS STORY
25/02/2008

MSC Cruises, one of the world's biggest cruise companies, has concluded a deal to be a trackside advertiser at four Grands Prix this year.

The company, which sponsors several Serie A teams, Bayern FC and the America's Cup winner Alinghi, is to have trackside advertising at the Spanish, French, German and Brazilian events.

Formula Money estimates that MSC would be paying in total between $5m and $10m for the deal.

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